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The WOW Toys Promise

WOW has been responsibly designing and manufacturing toys for over two decades. Every toy is created with children in mind; no sharp edges or small parts and no PVC or toxic paint make them toys you can trust.

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How we design

Our unique toys are created in London by our team of specialist designers – old enough to understand exactly what makes a great toy, but young enough to remember the fun and magic of childhood. Designed and tested to the highest standards, we ensure WOW Toys are safe and durable enough for even the toughest toddlers.

EXPLORE

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Dexter The Digger
£32.99
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Mix ‘n’ Fix Mike

£22.99
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Roll-it Riley
£14.99
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London Bus Leo
£16.99
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Susie Speedboat
£13.99
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Sort 'n' Tidy Taylor

£32.99
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Mary's Day Out

£9.99
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Johnny Jungle Plane
£14.99
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Poppy's Pony Adventure
£21.99
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Police Patrol Riders

£10.99
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Rocco's Big Race
£32.99
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Bathtime 3 In 1
£32.99
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Town Friends 6 Piece Set
£10.00
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Kitty Camper Van
£26.99
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Cop Car Cody
£11.99
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VIEW ALL TOYS

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