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Featured Toys
What type of toy are you looking for?
Strong, Safe, Battery-Free Toys
Long-lasting play value
Worry-free for parents
No compromise on safety
No nasty chemicals used
We only use the most durable and safe plastics (ABS)
Free from PVC, Pthalates, lead and cadmium content
Designed with children in mind, so no sharp edges or small parts that may be swallowed
Our toys are safe to be nibbled, chewed, hugged and loved.
All figures are hand painted with care
WOW Toys are designed in the UK since 1997. Our toys are entirely safe, durable and fun to play for toddlers and babies from 10 months. They are all compatible with each other, made from high quality materials and built to last so you can confidently pass them down from one generation to the next. In 2020 we have launched a jigsaw puzzle collection for 5 and 10 years old children. This poster size animal shape puzzles from Madd Capp are unique in the UK with their shape cut out around the animal head and body. We offer 100 pieces puzzles and 550 to 700 pieces that could be challenging for adults.
At WOW Toys we will always promote good and long lasting play!
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