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Strong, Safe, Battery-Free Toys

Battery free

Long-lasting play value

Worry-free for parents


No compromise on safety

No nasty chemicals used


We only use the most durable and safe plastics (ABS)

Free from PVC, Pthalates, lead and cadmium content

No small parts

Designed with children in mind, so no sharp edges or small parts that may be swallowed

No toxic paint

Our toys are safe to be nibbled, chewed, hugged and loved.

All figures are hand painted with care

WOW Toys are designed in the UK since 1997. Our toys are entirely safe, durable and fun to play for toddlers and babies from 10 months. They are all compatible with each other, made from high quality materials and built to last so you can confidently pass them down from one generation to the next. In 2020 we have launched a jigsaw puzzle collection for 5 and 10 years old children. This poster size animal shape puzzles from Madd Capp are unique in the UK with their shape cut out around the animal head and body. We offer 100 pieces puzzles and 550 to 700 pieces that could be challenging for adults.

At WOW Toys we will always promote good and long lasting play! 

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