Ref: 30178 Age Range: 10 Months +


Emma is a Play Friend figure that can be played with on her own or with her other Play Friends.  She is also compatible with all other WOW Toys and has been designed with her thumbs up so she can never pose a choking hazard for children from 10 months old. She is packaged in attractive, recyclable paper gift bags.

Play Friend Figure Dimensions: L: 40mm H: 60mm D: 20mm

Emma - Buy Emma, a Play Friend figure from WOW Toys.  She is compatible with all WOW Toys, safe for children from 10 months+ and free from all toxic paints, PVC, phthalates and BPA! from WOW Toys


Our toys and figures meet the same safety standards as you expect from a baby's bottle.   

  • No PVC
  • No toxic paint
  • No Phthalates
  • No BPA

Play Friends and Animal Friends are all dishwasher safe as well, for extra peace of mind! 



  • Suitable for children aged 10 months - 5 years
  • Encourages development of motor skills
  • Inspires imaginative and creative role-play
  • No PVC, no toxic paint, BPA free, no small parts
  • Easy to clean and dishwasher safe figures
  • Suitable to play with in the bath

Other Play Friends

Other Adventure Toys