Payment notice

Changes to verification procedures by most banks mean nearly all transactions need to be double verified. Please call your bank if your payment does not go through, ensuring your bank has all your updated contact details. Alternatively, you can pay by PayPal.

Contact us

Got a question? Check our FAQs for answers.

We aim to answer emails within 2 working days:  Monday - Friday / 9am - 5pm GMT

Privacy Policy
Five year guarantee

Privacy Policy

WOW Toys (NAD Developments Ltd.) is a company registered in England and Wales with company registration number 3096369/VAT no. 681 0463 44 and whose registered office is at 1 Rockley Road, Suite 25,London, W14 0DJ, UK.

WOW is committed to protecting your privacy and ensuring safe and secure online shopping. These terms and conditions describes our use of personal information provided to us via the WOW Web Site located at and associated international Web Sites around the world ("Web Site"). By using the Web Site you consent to the following terms and conditions and to the processing of information as described below. For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is WOW toys UK Limited. Details of our nominated Data Protection Officer can be provided on request.

Privacy & Security

We promise to respect your privacy. Please be assured that we will never pass on your details to third party organizations and that your personal details are held securely and in strict confidence, in accordance with the Act. We know that security is very important when buying online, so we use the latest technology to ensure that all your personal and credit card details are fully protected and remain completely confidential.


WOW provides an opt-in option if you want to receive emails from us regarding new services and products offered on the Web Site, or if you want to receive information from third parties. The opt-in choice may be exercised at the points where personal information is collected by selecting the appropriate checkbox, or, if you have an account via the My Account section of the Web Site. If you do not exercise the opt-in option at the point where personal information is collected, you may also opt-in by contacting us at by registering an account online or signing up to our newsletter online.


If you wish to opt-out at any time, you may do so by contacting us at by amending your contact preference in the My Account section or by using the unsubscribe link on any of our newsletters. We will process your opt-out as soon as possible, but in some circumstances you may receive a few more messages until the opt-out is processed.

Use of Cookies

WOW uses "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about website activity, but generally does not permit us to identify you personally. A cookie can be explained as an Internet User’s Identification Card. The use of cookies is now standard operating procedure for most websites. Most web browsers can be configured to disable cookies, or to notify you before accepting a cookie. If you choose not to allow cookies some parts of the website may not work properly, or you may be required to re-enter some personal details (such as login ID and password), to gain access to restricted parts of the website. For information on how to configure your cookie preferences, please refer to your web browser documentation or help files or click here. The use of cookies and other tracking technologies allows us to improve the website and your online experience and to help us discover potential problems and resolve them more quickly.

We may also analyse information that does not contain personal information for trends and statistics. Cookies are not computer programs, and cannot read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. Please note that cookies are computer specific, so if you log on to any site from a different computer or from your mobile, the cookie settings on that computer/mobile will apply. For more information about cookies, please visit

Google Analytics

We use Google Analytics to analyse trends and statistics anonymously which does not identify you as an individual. This information is held by us and Google Analytics and will not be passed on to third parties, except for processing (e.g. data storage), and will always be processed under our or Google Analytics’ control and privacy policies.

Using Google Analytics also gives us insights into how you and other visitors interact with our website. In turn we and third-party vendors use the Google Analytics cookie to inform and support the display by third parties such as Google of advertising relating to WOW products across the internet based on your previous visits to our website. The data from the use of the cookie enables us to understand how clicks on advertisements and other uses of them relate to visits to the WOW website.

If you do not wish to see adverts that will be displayed as a result of the Google Analytics cookies being installed on your device, you can opt out from seeing them by visiting Google Ad Settings at If you do not wish to allow the use of Google Analytics cookies on your device at all, Google provides an opt-out plug-in for most common website browsers at

WOW toys Cookies

This is a list of the cookies set and used by the WOW website, including details of what each cookie is used for:
We reserve the right to add, remove or change the cookies the website uses from time to time, but if any cookies vary significantly from those detailed above, we shall notify you.

Collection of Information

WOW may ask you to provide personally identifiable information, such as your name, job title, company information, contact details, and additional information as needed to provide a service you request. We limit our requests for personal information to that which we believe is necessary to achieve our stated objectives. This information may be gathered when you visit the Web Site to;

  • subscribe to the company newsletter
  • submit an enquiry
  • provide feedback in an online survey
  • request product or service information
  • We may also collect non-personal information such as IP address, choice of web-browser and demographic data.

Use of Personal Information

WOW uses your personally identifiable information collected on the Web Site primarily for the following purposes;

  • to deliver requested goods, services or information
  • to provide notices regarding goods or services that may interest you
  • to improve the content and general administration of the Web Site
  • to deliver services, such as newsletters, events, training or software you request or purchase
  • to alert you to product updates, special offers, updated information and new products and services from WOW.
  • to forward promotional material from third parties
  • to ensure the Web Site is relevant to your needs
  • to help us create and publish content most relevant to you
  • to allow you access to restricted areas of the Web Site as appropriate
  • to contact you in response to enquiry forms and resume submissions

WOW may occasionally hire third parties to provide certain services available on the Web Site or made available on our behalf. We will only provide those third party providers with the personal information they need to deliver their services, and they are prohibited from using that information for any other purpose.