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How we design a WOW toy

Making toys as great as these doesn't happen overnight. We will take up to 12 months to develop a WOW toy. Here's how we do it…

Step 1

We come up with ideas for new toys by doing research with WOW fans, like parents and grandparents.

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Step 2

The WOW design team sketch lots of ideas.

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Step 3

A WOW product designer builds a 3D model using CAD.

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Step 4

This model is then 3D printed to check its size, features and functions.

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Step 5

The prototype helps the designer select the perfect colours for the toy.

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Step 6

When we’ve refined the design, another 3D printed prototype is made and we let children play with it to check if we’ve got it right.

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Step 7

The designer works with the factory to produce the tooling for the new toy.

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Step 8

Production of the toy and hand painting the figures begins. All WOW figures are painted with non-toxic paint, making them super safe!

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Step 9

At this point all our toys go through rigorous independent safety testing.

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Step 10

Finally the toy is ready to be manufactured and boxed up for children to enjoy all over the world.

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YAY! Added to bag