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WOW Story

Nadim Ednan-Laperouse has always had a passion for toys. He launched WOW Toys at the 1997 London Toy Fair and though dwarfed by the international toy giants, WOW’s strong and clever designs soon caught the attention parents and children alike. Since then WOW has expanded and grown and is now available all over the UK and in over 50 countries around the world. 

WOW has had a clear mission right from the beginning, to design great quality toys with real long-lasting play value that did not require batteries. There would be no cutting corners and a focus on good design, safety and durability of the toys is the promise and vision of the brand for generations to come.

In 2000 Nadim received his Honours at Buckingham Palace from HRH the Prince of Wales in recognition for his services to the toy industry and to overseas trade.

 

The Story Continues...

WOW’s award winning toys are powered by children’s imagination, without the need for environmentally unfriendly batteries.  The toys stimulate learning through creative play and discovery using vibrant colours, sounds and clever mechanical features.  Using mixed gender and ethnic roles to assist with early years’ social development.

By keeping good design at the heart of everything, WOW continues and will continue to produce toys that children love.

Why we are special

WOW toys is a Great British company totally committed to innovation, design and quality in preschool toys for over two decades.  Every toy is created with children in mind, with no sharp edges or small parts, no PVC, BPA and non-toxic paint, with a 5 year guarantee making them toys you can trust!

The best bit is...no batteries are required...so the fun never ends!

 

Development benefits

We know an awful lot about designing and creating fantastic toys that children will love. We spend a lot of time watching children play with our toys (and we admit it, playing with the toys ourselves!) to understand how play patterns and development change over the years. This means many of our toys will become firm favourites from 18 months right up until 5 years and beyond. Now that’s what we call good play value for money.

WOW toys stimulate learning through long lasting creative play with exciting features to discover which help develop and feed young imaginations. From basic motor skills to more advanced social interactive role-play, the toys provide children with a fun way to make sense of the world around them and assist with early development.

 

Awards

WOW's award winning toys are powered by Children's energy and imagination.  The toys stimulate learning through creative play and discovery ussing vibrant colours, sounds and cleaver mechanical features.  

Safe, durable and educational; no wonder WOW toys have become a favourite with preschoolers, parents and nurseries.

 

 

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