Nadim Ednan-Laperouse has always had a passion for toys. He launched WOW Toys at the 1997 London Toy Fair and though dwarfed by the international toy giants, WOW’s strong and clever designs soon caught the attention parents and children alike. Since then WOW has expanded and grown and is now available all over the UK and in over 50 countries around the world.
WOW has had a clear mission right from the beginning, to design great quality toys with real long-lasting play value that did not require batteries. There would be no cutting corners and a focus on good design, safety and durability of the toys is the promise and vision of the brand for generations to come.
In 2000 Nadim received his Honours at Buckingham Palace from HRH the Prince of Wales in recognition for his services to the toy industry and to overseas trade.