Roll-It Riley

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My name’s Roll-it Riley and I’m WOW Toys’ very own trusty steam roller! Along with my driver, Kev, we steam roll the nice, clean streets of WOW Town until all the surfaces are nice and smooth for all of my WOW friends to glide across.

I change my face on my roller depending on how I’m feeling and my rattling roller alerts anyone who’s near that Riley is on the case!

My set includes me, Kev, and one ‘men at work’ traffic sign.

1 x steam roller called Riley
1 x driver called Kev
1 x road sign
3 piece set


Functions & Features

Motorised steam roller
Realistic engine sounds and rattling roller
Spin and sort face changer
Removable driver
Road sign


Developmental Benefits:

From 1½ years – Sensory stimulation and motor skill development
From 2 years – Discovery & learning
From 2½ years – Social interaction
From 3 years – Role-play & exploration



a = 285 b = 135 c = 185 (mm)
a = 11.2 b = 5.32 c = 7.28 (inches)