WOW NEWS
January 2012
Nuremburg here we come!
The Nuremburg Spielwarenmesse trade show is the biggest toy trade fair in the world with about 2,700 exhibitors from 60 countries showcasing their toys over 6 long days. It’ll be the 15th year that WOW will be attending the show and this year we are more eager than ever to showcase our new and existing toys to world!
We’ll be braving the arctic temperatures to meet and greet people from all over the world who are interested in WOW. It seems like such a long time since last year’s fair and we can’t wait to go back to Germany to experience this amazing toy fair in action again!
It normally brings all sorts of surprises with what seems like every toy brand in the world attending so we will look out for the weird and wonderful selection of toys this year :)
January 2012
WOW makes its way around the January trade shows!
January looks like a busy month for all at WOW with trade shows hitting the UK and further afield. The first of which is the annual Toyfair, held in the Olympia Exhibition Centre, Hammersmith. It may be just a short way down the road for us here at WOW HQ, but that doesn’t mean we haven’t had to work tirelessly to make sure everything is in place and ready for the three day event. We’ve packed up all of our cool new toys, the existing intrepid collection and a whole lot of WOW love for the occasion!
The whole toy world will be at Olympia and we are definitely not going to disappoint with our awesome new products and timeless features of the existing range. Nad will be leading the team over on stand G15 amongst all of the major brands, but we intend to stand out with our quirky character and great reputation emitting a real sense of positivity and uniqueness around the WOW area.
The team will be heading to Nuremburg for the biggest toy trade show on the planet late January for a weeks’ worth of showcasing what we think are the best toys in the world! We’ll then be off to Birmingham and New York for upcoming fairs. It’s busy, busy, busy here at WOW HQ, or should we say anywhere but WOW HQ at the moment!
January 2012
WOW team visit The London Aquarium for some toy inspiration!
Product development is an essential aspect of any toy company and it’s no different for WOW. But before we can start designing and developing the toys, we need to get ideas! This is where The London Aquarium comes into it. The design team went down to get some inspiration from the sea life at The London Aquarium for future product ranges. We often venture out of the office to get in the right state of mind for coming up with ideas for new toys and this day at the aquarium was particularly useful.
With the vast array of sea life of all different shapes and sizes showing off all of their wonderful colours, the designers were in their element sketching and thinking of new ideas for our growing collection. A great day all in all out of the office, but now it’s down to business as we make our ideas come to life in the coming months :)
January 2012
Our four newest toys have touched down in WOW Town and will be online or in a store near you soon!
The much anticipated Cupcake Chloe, Farm Buddy Benny, Ryan’s Road Trip and Whiz-Around Amy have all now joined WOW Town and will be available soon. Both the boys and girls’ toys ranges have increased with the new arrivals which cover the farm, holiday and adventure and town ranges.
These exciting new arrivals will be sure to appeal to little tots the world over with their cute designs, fab features and no batteries promise, which we feel is what parents really do want! Cute, durable and no nasty batteries!
Stats:
Known as: Kookie Chloe
In a nutshell: A tough cookie with a melt-in-the-middle heart
Likes: Buttercream icing and glacé cherries
Dislikes: Washing up and diets
Likes to hang with: Mario and Amy
Stats:
Known as: Benny Boy
In a nutshell: A bouncy, bonny lad
Likes: Mud and sheep
Dislikes: Barbed wire and cold snaps
Likes to hang with: Harvey and Bernie
Stats:
Known as: Rye
In a nutshell: A happy camper
Likes: Camp songs and marshmallows
Dislikes: Mosquitoes and flying ants
Likes to hang with: Max and Casey
Stats:
Known as: Whizney
In a nutshell: Fast, not furious
Likes: Road Trips and kittens
Dislikes: Road rage and dangerous drivers
Likes to hang with: Chloe and Max
November 2011
Flip ‘n’ Tip Fred cruises his way to gain top educational award
“TheSchoolRun is the website for parents who want to know the latest information on how to help their children with their primary school education and make sure they stay healthy, have fun and get the best possible start in life”.
An interesting feature of The School Run is their list of the top 100 educational toys out their on the market. We here at WOW feel that toys should help little ones along with their education as well as being interesting and exciting with fun features. We are proud to say that each toy in the WOW collection has educational values which aid child development from 1.5 – 5 years.
We were delighted to see that Flip ‘n’ Tip Fred has been included in this prestigious list! Fred uses his arm to scoop the rubbish and your little ones can place the bins into the correct compartments and tip them into the hold. When all the rubbish has been sorted, just life the side hatch and the bins will fall out for this recycling process to happen all over again.
Children can learn the benefits of recycling from a young age which will ultimately help clean up our society in years to come! Fred is also part of one of The School Run’s Christmas competitions! Click here to hop on over to The School Run’s page and enter this amazing competition with £341 worth of goods up for grabs :)
November 2011
WOW Corner continues to impress the whole family at The Brighton Baby Expo!
It was an early start for some of the WOW team as we set up and drove down to Brighton for the annual Brighton Baby Expo held in the new AMEX Arena.
The star of BBC’s Mister Maker arts and crafts programme was in town to give his expert opinion on all things from toys to teddy bears and he couldn’t get enough of our cute little toys. Seen here with WOW MD, Nadim Ednan-Laperouse, he explained how he was very impressed with the British designs and the exciting features!
Mums, dads, grandmas, grandads and tots came down in their thousands to explore the exciting products on show at this fab event. We set up in a large corner displaying a huge selection of our range on our giant play mat! The little ones soon saw the bright colours and fun features of the WOW collection and flocked to play with the likes of Ronnie Rocket and Flip ‘n’ Tip Fred whilst mums and dads were given all the information about our fantabulous brand!
Those that had heard of us before were able to let other interested parents know the benefits of our growing company, and although we weren’t selling directly on the day, we were able to recommend the best retailers, both local and national, for new WOW fans to visit.
All in all, we very much enjoyed our day down in Brighton and are very much looking forward to next year’s event! We just love to go and show off our toys at events like this, so if you’re ever at a baby and toddler show such as this one, you may just see us there!
Finally, we would like to say a big thank you to the event organisers and all the lovely people we met on the day! We hope you all have a very happy Christmas!
November 2011
Loved By Parents ask playful twins to review some of our collection!
Loved By Parents ‘is a parenting website dedicated to all things that are lovedbyparents’. With product reviews, fascinating forums and exciting features, Loved By parents has become a very influential website in the baby and toddler product industry!
We sent over some of our collection to two twin toddlers to test! Needless to say, WOW soon became favourites in their collection and they haven’t put them down since!
Here are some of their WOW quotes:
‘I was impressed with how durable they were’.
‘As for the cost, they are reasonably priced, in fact excellent value for money’.
‘They are easy on their little hands and I am thrilled we have found a brand that thinks of toddlers when designing a range’.
Click here to read the full review
Thank you so much for the review and all the best for the future!
November 2011
WOW play area now open in the Eddie Catz play centre, Putney!
After lots of planning and hard work, our very first play area has now opened in the Eddie Catz centre, Putney!
With a selection of our fab toys inside, this bright and colourful children’s play area has soon become a hit with tots and a huge talking point in the local community!
Come on down and see the wonders of WOW Toys in action for yourself in this one of a kind, play area! :)
October 2011
Baby Expo Brighton hits town again for some WOW fun!
Brighton; famous for its seaside charm, bustling nightlife and unique shopping lanes. But, on the 13th November 2011 the main attraction in this lovely city will be this year’s Baby Expo held in the brand new AMEX Arena!
With 100s of exhibitions showing off the latest in the baby and early year’s markets, there will be something for everyone in this huge new arena. And only a stone’s throw away from London!
The WOW team will be down as we have been in recent years showing the great British public our sturdy and cute toys!
18 month – 5 year old tots won’t believe their luck as they pop on down to the WOW section with a giant play mat and huge selection of toys spread out for all to enjoy! Parents can relax whilst the kids get stuck in to play time and we’ll be on hand to give all information needed about all things WOW.
We will be in the Mayo Wynne Baxter Parent’s Pit Stop – West Hall, all day so be sure to come on down and pay us a visit!
Click here for more information about the Baby Expo Brighton! :)
October 2011
Eddie Catz and WOW Toys’ play centre opening soon!
WOW Toys and Eddie Catz are working together to bring fun and enjoyment to children in the Putney area! We have created our very first children’s play which includes a large selection of our fab toys for children to enjoy!
‘Eddie Catz is more than just a play centre!’ Established in Putney in 2005, Eddie Catz has since opened two more centres in Newbury and Wimbledon and there are ideas for more in the future! Eddie Catz’s aim is to provide ‘a place where children can have an enriching experience by playing and learning in a safe and clean environment whilst a parent can have some respite in the form of a grown-up space to chill out, read the newspaper, surf the net, have a meal or join a class with their child’, and we here at WOW Toys are helping Eddie Catz create this experience for children and parents alike. Our new play centre, due to open in October 2011, has been created to bring the best experience possible for Eddie Catz kids! With toys galore and safe and comfortable cushioning, the new play area is not only full of fun, but is designed to make that play experience safe for all tots!
Opening by October half term, be sure to come on down and enjoy WOW Toys and Eddie Catz with your little ones! :)
Click here to find more information about Eddie Catz!
September 2011
Teddy Bear’s Picnic – We battled through the rain to bring a fun-filled event for all!
Maggies, the cancer charity held a fab Teddy Bear’s Picnic in Bishop’s Park, London! We were very happy to go along and join in the fun with our toys and play tables. The day was going swimmingly well, until, you guessed, it rained! Not only did it rain, it poured!
However, WOW spirits were high, as they usually are, and we battled through the elements to show just how dedicated we are to bring fun and enjoyment to tots all over!
The day included a bouncy castle, a soft play area, Fulham football shooting goal and a cupcake decoration area amongst lots of other cool things! The WOW tables were played with throughout the day and parents were encouraged to know all the toys were designed around the corner and were so sturdy and reliable!
All in all, a great success over at Bishop’s Park helping ‘Maggie’s’! :)
August 2011
Lollibop festival – WOW Toys stands out in festival full of fun!
“The big bash for little people” certainly wasn’t a disappointment for little ones or their parents on what turned out to be a lovely sunny weekend in Regent’s Park, (with the exception of a classic English downpour on the final day of course)!
We here at WOW pitched our WOW tent up alongside Bob The Builder in the little tot’s section and we were ready with our fab toys, balloons, stickers, bean bags, play tables and even free handouts of our popular best buddies!
Come 10.00 a.m on Friday the gates opened and families flocked into the arena to see the likes of Rastamouse and The ZingZillas! WOW were poised in the little tot’s section with our toys at hand ready to continue the Lollibop fun for the rest of the day and the coming weekend!
Mums, Dads, Grandmas and Grandads came to the tent with their little ones not quite knowing what to expect, but after a few minutes playing with the toys realised the quality and cuteness of our collection! The tent was consistently full to the brim with happy children keeping entertained with the likes of Harvey Harvester and Harry Copter amongst others!
Once playtime started it was difficult to keep the kids away and many loved the WOW tent so much they didn’t want to leave!
At one point we feared that mums and dads were only seeing the WOW tent and that all of the other fun things at Lollibop were not being seen and enjoyed by their little ones!
All in all, a great success for all that came to Lollibop and the WOW Toys’ tent!
A big thank you to everyone who came and a special congratulations to our comeptition winner, Emma Brennan, who won tickets courtesy of our July competition! :)
To visit the Lollibop website, click here.
June 2011
We have some new additions to the WOW Toys family, let us introduce you to Mario’s Pizzeria, Fire Buggy Bertie and George’s Dragon Tale…
STATS
Known as: Mario’s Pizzeria
In a nutshell: Positively a poseur
Likes: Pizza and black pepper
Dislikes: Burnt pizzas and pineapple
Likes to hang with: Archie
STATS
Known as: Bert
In a nutshell: Smiley yet sensible
Likes: Dalmatians and noodle soup
Dislikes: Cats up trees and open flames in wooded areas
Likes to hang with: Ernie, Robin, Lenny and Ralph
STATS
Known as: Sir George
In a nutshell: A courageous and gallant hero
Likes: Jousting and showing off
Dislikes: Damsels in distress
Likes to hang with: Smokey the Dragon and Archie
January 2011
Our new toys have arrived! Meet our new friends Pete, Lenny, Jess and Jake, Robbie, Riley and Casey… 
STATS
Known as: Pete
In a nutshell: Dashing and daring
Likes: Airports and clouds
Dislikes: Litter bugs and jay walkers
Likes to hang with: Johnny, Charlie and the Police Patrol Riders
STATS
Known as: Lunar
In a nutshell: A quirky charmer
Likes: Apollo 13 the movie and moon craters
Dislikes: Black holes and meteor showers
Likes to hang with: Bertie, Ralph and Ronnie
STATS
Known as: Jess and Jake
In a nutshell: Playful partners in crime
Likes: Playtime and being out and about
Dislikes: Bedtime and going home from the playground
Likes to hang with: Sidney and Misty
STATS
Known as: Red
In a nutshell: Fast and fearless
Likes: Racing against The Turbo Twins
Dislikes: Tortoises, snails and slugs
Likes to hang with: The Turbo Twins, Frankie and Daisy
STATS
Known as: Riley
In a nutshell: A rocking-rolling rascal
Likes: Chicken pie and rock music
Dislikes: Uneven pavements
Likes to hang with: Dexter, Luke, and Toby
STATS
Known as: Casey
In a nutshell: A real cool dude
Likes: Surfing holidays, chilling and BBQ’s
Dislikes: Stressed out dudes
Likes to hang with: All cool dudes
29th July 2010
Princess Pippa and her fairytale pumpkin carriage have arrived!
Pippa’s Princess Carriage is the second amazing new edition to the WOW range.
Every little princess deserves to go to the ball. Now little girls everywhere can join Princess Pippa on her enchanted journey.
Princess Pippa is getting ready for the ball as she rotates in her magic mirror to admire the beautiful dress her Fairy Godmother has conjured up. Snowdrop, her magical horse, clip-clops along to ensure the Princess doesn’t miss a moment of her big night.
29th July 2010
Ronnie Rocket blasts off to a shop near you!
Hold on to your hats – Ronnie Rocket has arrived!
This cool vibrating rocket is one of two new editions to the WOW collection.
Young boys will love this toy as they join Ronnie and his crew during takeoff. Simply pull Ronnie’s cord and watch as he vibrates, with Major Tom and Ziggy preparing for the launch. The countdown can be viewed from Ronnie’s special screen – 5,4,3,2,1…BLAST OFF!
15th June 2010
A WOW Play-day in Brighton
This year the doors to the Brighton Baby Expo will open on Sunday 27th June at 10.00am. This exciting Summer event for young families will be held at Brighton Racecourse and Conference Centre, Brighton, BN2 9XF. The event will be attracting visitors from Sussex but also from the surrounding counties such as Berkshire, Oxford, and Gloucestershire, all over London, Essex, Hertfordshire, Northern Ireland, Buckinghamshire, Dorset, Northampton, Bedfordshire and Cheshire.
WOW will be unrolling a giant play mat and a whole array of WOW toys for some playtime fun! All our toys are compatible with each other so toddlers can to play to their hearts content while parents can take a break. We will be located in the ‘Toy area’ in a bright pavilion close to all the outside activities.
Come and see us!
Visit www.brightonbabyexpo.co.uk for full information and to pre-register for free entry
29th January 2010
Alfie’s Animal Adventure arrives
Another new toy that has just arrived in the shops is Alfie’s Animal Adventure. Great for both role and imaginative play, Alfie is a safari animal feeding truck with a removable safari driver and two passengers who he often gives a ride to; a cute orang-utan and giraffe. He has a strong friction motor that can cover long distances and a feeding station that twists around to change from water to food. Looking after safari animals has never been so much fun! Click here to see Alfie.
29th January 2010
Stanley sweeps up!
Our new toy, Stanley Street Sweeper, has just arrived in toy shops all over the UK this week. Toddlers will just love his rubbery ‘moustache’ which is in fact big rotating brushes specially designed to keep the streets super-clean. When little hands push Stanley along, his brushes will automatically rotate. He also has a cute spinning rubbish sorter on top. This is a great toy to join WOW’s award winning recycle truck Flip ‘n’ Tip Fred. Click here to see Stanley Street Sweeper.
23rd November 2009
WOW Donates to charities this Christmas
This Christmas WOW has donated a whopping £38,144 worth of toys to a number of worthy charities in the UK. Those receiving a donation include Cash for kids, Refuge, Children of Courage and In Kind Direct. WOW has also donated to a number of children’s hospices and local children’s services throughout the UK.
In Kind Direct whose President is The Prince of Wales said, “66 charities working at home and abroad have benefited from the latest WOW donation. And since the relationship began in 2007, over 100 charities have received WOW toys through In Kind Direct.”
30 October 2009
The WOW giant play mat is a toddler heaven!
WOW unrolled its giant play mat at the Southern Baby Event and Family Day held at Fontwell Racecourse on Sunday 25 October 2009. The day was great fun for the whole family and a day to be remembered by all. Around 2,000 families turned up; a record-breaking day for Fontwell Park who had never had to open another car park for a non horse race event! The queues were endless at the registration area to pick up a free WOW special edition car. The WOW play mat was a firm favourite and was never empty with an enormous amount of visitors on the day.
