Quality & Safety

Toys independently tested to exceed current European EN-71, parts 1,2,3 & 9 and American ASTM safety standards, plus Cadmium Content, Phthalates and PAH.

We would never dream of using PVC plastic
We use high grade materials that are very strong so our toys are durable and don’t break
There are no small parts in our toys
We don’t use any toxic materials
All our toys are regularly tested by a certified independent testing house to high global safety standards
And of course there are no used batteries to throw away either

WOW toys play value


All our figures have their thumbs up and it isn’t just because they’re happy! It also means that they are not a choke hazard and are safe for children to play with from 18 months.